![]() ![]() ![]() It would have allowed users across the nation to see video stories of families who have lost their loved ones to gun violence, survivors of shootings and celebrities taking a stand for gun reform.īecause Snapchat's news team was interested in partnering with Everytown - and because that editorial content partnership would come at no cost - the nonprofit no longer had any need to pay for Snapchat's ad services. Snapchat's editorial division offered to feature the star-studded event, for free, as a Live Story similar to the ones it has run around major events like Donald Trump's inauguration. In an email, Snapchat News said it was excited about the opportunity to spotlight Everytown's "nationwide movement to honor all lives cut short by gun violence," which featured participation from high-profile celebrities like Kim Kardashian, Amy Schumer and Sarah Silverman, as well as Democratic New York Sen. Unbeknown to Saliterman, Snapchat's news team had also reached out to Everytown about a partnership for National Gun Violence Awareness Day. Rob Saliterman, Snapchat's head of political sales, responded with an advertising quote of at least $150,000 to allow Snapchat users to participate in the event using custom filters and lenses. Snapchat told a gun safety charity it might run NRA ads on the charity's anti-gun violence awareness campaign - which would have featured videos starring families who lost their loved ones to firearms - if the charity didn't pay Snapchat for advertising, emails provided to Mic by a source close to the exchange show.Įverytown for Gun Safety, a nonprofit backed by Michael Bloomberg and devoted to curbing gun violence and decreasing fatalities from firearms, reached out to Snapchat in early 2016 about advertising on the messaging service's massive platform for its #WearOrange event on National Gun Violence Awareness Day, a day of advocacy organized by the charity in conjunction with families who have lost loved ones to gun violence.
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